http://www.writebank.com/blog/index.html en Mon, 11 Apr 2016 16:51:40 -0400 http://blogs.law.harvard.edu/tech/rss Sandvox 2.10.6 http://www.writebank.com/blog/diversification-dont-rely.html <div class="article-summary"><a href="http://theworkathomewife.com/working-at-home-stories/" target="_blank" class="first narrow right imageLink"><img src="http://www.writebank.com/_Media/workathomemom_med.png" alt="Workathomemom" width="220" height="332" class="graphic-container" /></a><p><span style="font-size: 18px; font-family: Georgia;">I was just featured <a href="http://theworkathomewife.com/working-at-home-stories/" target="_blank">in an article</a> on the blog <a href="http://theworkathomewife.com/" target="_blank">The Work at Home Wife</a>, a resource for freelancers created by Angela Nelson. </span></p><p><span style="font-size: 18px; font-family: Georgia;">Angie asked for real life …</span></p></div> Mon, 11 Apr 2016 16:29:45 -0400 http://www.writebank.com/blog/diversification-dont-rely.html http://www.writebank.com/blog/time-to-drain-the-poolre.html <div class="article-summary"><p><br /></p><a href="http://www.writebank.com/difonzo-drain-the-pool.pdf" target="_blank" class="first narrow left imageLink"><img src="http://www.writebank.com/_Media/drainthepool_med-2.jpeg" alt="drainthepool" width="247" height="409" class="graphic-container" /></a><p><span style="font-size: 18px; font-family: Georgia;">My colleage Sal DiFonzo wrote this great article about why structured incentive plans get better results for companies, and are replacing discretionary …</span></p></div> Sun, 10 Apr 2016 12:29:47 -0400 http://www.writebank.com/blog/time-to-drain-the-poolre.html Sal DiFonzoDiscretionary compensation plansStructured compensation plansCompensation planningBonus plansKaren Newcombecopywritingeditingmarketing http://www.writebank.com/blog/storytelling-is-your-greate.html <div class="article-summary"><p><span style="font-family: Georgia; font-size: 16px;"><br /></span></p><p><span style="font-size: 18px; font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 18px; font-family: Georgia;"><strong>This one’s a horror story...</strong></span></p><p><span style="font-size: 18px; font-family: Georgia;">I visited a firm recently where no one, including the new owner and the new CEO, knows what business …</span></p></div> Tue, 18 Aug 2015 12:12:42 -0400 http://www.writebank.com/blog/storytelling-is-your-greate.html StorytellingB2BSteve JobsMarketingKaren Newcombe http://www.writebank.com/blog/its-time-to-update-your.html <div class="article-summary"><p><br /></p><p><br /></p><p><span style="font-size: 16px; font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 16px; font-family: Georgia;">For the past eight uncertain years, many businesses have been reluctant to put the time and effort into updating a marketing plan …</span></p></div> Fri, 14 Aug 2015 14:51:42 -0400 http://www.writebank.com/blog/its-time-to-update-your.html Karen NewcombeWrite BankWritingEditingMarketingPublishingGhost writingstorytellingMarketing planningscenario planningtime to update marketing planpresidentai election http://www.writebank.com/blog/six-things-to-learn-from.html <div class="article-summary"><p><br /></p><p><span style="font-size: 18px; font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 18px; font-family: Georgia;"><a href="https://mojang.com/" target="_blank">Mojang</a>, for anyone who has been on a deserted island for the past six years, is the company founded by <a href="https://en.wikipedia.org/wiki/Markus_Persson" target="_blank">Markus “Notch” Persson</a>, …</span></p></div> Fri, 26 Jun 2015 15:40:50 -0400 http://www.writebank.com/blog/six-things-to-learn-from.html Karen NewcombeWrite BankWritingEditingMarketingPublishingGhost writingstorytellingbusiness websitescustomer relationshipsMojangMinecraftImproving customer relationsclient managementCRM http://www.writebank.com/blog/five-ways-to-improve-your.html <div class="article-summary"><p><span style="font-size: 18px; font-family: Georgia;"><br /></span></p><p><span style="font-size: 18px; font-family: Georgia;"><br /></span></p><p><span style="font-size: 18px; font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 18px; font-family: Georgia;">Why are so many websites so awful? </span></p><p><span style="font-size: 18px; font-family: Georgia;">Some appear to have been sitting untouched for ten years or more. </span></p><p><span style="font-size: 18px; font-family: Georgia;">Sometimes you can’t tell …</span></p></div> Thu, 25 Jun 2015 16:03:40 -0400 http://www.writebank.com/blog/five-ways-to-improve-your.html Karen NewcombeWrite BankWritingEditingMarketingPublishingGhost writingstorytellingbusiness websites http://www.writebank.com/blog/2015-google-search-engine.html <div class="article-summary"><p><br /></p><a href="http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf" target="_blank" class="first narrow left imageLink"><img src="http://www.writebank.com/_Media/googleseoguide_med.png" alt="GoogleSEOGuide" width="325" height="170" class="graphic-container" /></a><p><span style="font-size: 18px; font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 18px; font-family: Georgia;">We all know it’s important to use good SEO practices in our websites. What’s less clear is what those actually are in any given …</span></p></div> Fri, 12 Jun 2015 15:38:08 -0400 http://www.writebank.com/blog/2015-google-search-engine.html 2015 Google SEO GuideSEO for small businessKaren NewcombeWrite BankWritingEditingMarketingPublishingHow to update SEO on my website http://www.writebank.com/blog/writer-is-your-architect.html <div class="article-summary"><p><br /></p><p style="font-size: 18px;"><span style="font-family: Georgia;"><br /></span></p><p style="font-size: 18px;"><span style="font-family: Georgia;">by Karen Newcombe</span></p><p><span style="font-size: 18px; font-family: Georgia;">People frequently ask me exactly what a writer or editor can do for them, and how that relates to publishing. After all, most …</span></p></div> Tue, 09 Jun 2015 13:20:04 -0400 http://www.writebank.com/blog/writer-is-your-architect.html Karen Newcombeself publishingindependent publishingwhat does a writer dowhat does an editor dowhat does a publisher dowritingresearchmarketingexpert bookbusiness bookhow do I write a bookghost writerghostwriter for businessdevelopmental editingsubstantive editingcopyeditingline editingproofreadingESL editingdevelopmental editingghost writingghostwriterghostwriter for hireghost writer for hire http://www.writebank.com/blog/youre-the-expert--write-the.html <div class="article-summary"><p><br /></p><p><br /></p><p>by Karen Newcombe </p><p>You know things that no-one else knows. You’re an expert about your business. You’re the only one who can explain how your technology …</p></div> Mon, 13 Apr 2015 09:17:26 -0400 http://www.writebank.com/blog/youre-the-expert--write-the.html Karen Newcombeself publishingindependent publishingpublish a business bookwritingresearchmarketingexpert bookbusiness bookhow do I write a bookghost writerghostwriter for businessdevelopmental editingsubstantive editingcopyeditingline editingproofreadingESL editing http://www.writebank.com/blog/how-you-you-write-a-busines.html <div class="article-summary"> <div class="first graphic-container wide center ImageElement"> <div class="graphic"> <div class="figure-content"> <!-- sandvox.ImageElement --><img src="http://www.writebank.com/_Media/4462520710_cf4b790248_z_med.jpeg" alt="4462520710_cf4b790248_z" width="505" height="378" /> <!-- /sandvox.ImageElement --></div> </div> </div><p><br /></p><p>by Karen Newcombe </p><p><em>For Part 1 of How Do You Write a Business Book?, <a href="http://www.writebank.com/blog/how-do-you-write-a-business.html" target="_blank">click here</a>.</em>  </p><p>At the end of our previous article, <a href="http://www.fminet.com/mc/professionals/saldifonzo.html" target="_blank">Sal DiFonzo</a> (Managing Director, <a href="http://www.fminet.com/" target="_blank">…</a></p> </div> Tue, 17 Jun 2014 12:13:59 -0400 http://www.writebank.com/blog/how-you-you-write-a-busines.html Karen Newcombehow do you write a business bookself publishingindependent publishingpublish a business bookwritingresearchmarketingexpert bookbusiness bookhow do I write a bookghost writerghostwriter for businessdevelopmental editingsubstantive editingcopyeditingline editingproofreadingESL editing http://www.writebank.com/blog/how-to-determine-a-scope-of.html <div class="article-summary"><p><br /></p><p><br /></p><p>by Karen Newcombe </p><p>One of the most basic questions about any project, whether it's a writing project, an architectural design for a building, or …</p></div> Thu, 29 May 2014 14:14:42 -0400 http://www.writebank.com/blog/how-to-determine-a-scope-of.html How to determine a scope of workHow to figure out scope of workHow to define scope of workHow to define scope of a projectDefining project scopescope creepchange ordersKaren NewcombeWriting services http://www.writebank.com/blog/press-release-strategy-for.html <div class="article-summary"><p><br /></p><p>by Karen Newcombe </p><p>Back in ye good old days, business press releases went out to members of the press with the objective of enticing them to write …</p></div> Wed, 14 May 2014 17:25:49 -0400 http://www.writebank.com/blog/press-release-strategy-for.html Karen Newcombehow do you write a press releaseself publishingindependent publishingpublish a business bookwritingresearchmarketingexpert bookbusiness bookhow do I write a bookghost writerghostwriter for businessdevelopmental editingsubstantive editingcopyeditingline editingproofreadingESL editing http://www.writebank.com/blog/four-kinds-of-editing-plus.html <div class="article-summary"> <div class="first graphic-container wide center ImageElement"> <div class="graphic"> <div class="figure-content"> <!-- sandvox.ImageElement --><img src="http://www.writebank.com/_Media/5717416528_a9e3567262_med.jpeg" alt="5717416528_a9e3567262" width="505" height="336" /> <!-- /sandvox.ImageElement --></div> </div> </div><p><br /></p><p>by Karen Newcombe </p><p>When people call me about editing a document, they're often surprised when I ask them what level of editing they will need. Editing …</p> </div> Thu, 24 Apr 2014 13:42:22 -0400 http://www.writebank.com/blog/four-kinds-of-editing-plus.html Karen Newcombeself-publishindie publishingindependent publishingself publishingwritingresearchmarketingwhat kind of editing do I needexplanation of types of editingdevelopmental editingsubstantive editingcopyeditingline editingproofreadingESL editing http://www.writebank.com/blog/how-do-you-write-a-business.html <div class="article-summary"><p><br /></p> <div class="first graphic-container wide center ImageElement"> <div class="graphic"> <div class="figure-content"> <!-- sandvox.ImageElement --><img src="http://www.writebank.com/_Media/business-books-crop_med.jpeg" alt="business-books-crop" width="505" height="233" /> <!-- /sandvox.ImageElement --></div> </div> </div><p><br /></p><p>by Karen Newcombe </p><p>A few days ago I was having coffee with my insurance agent, <a href="http://joecorcoran.nm.com/" target="_blank">Joe Corcoran</a>, and he asked about my work with <a href="http://www.fminet.com/mc/professionals/saldifonzo.html" target="_blank">Sal DiFonzo, Managing …</a></p> </div> Wed, 19 Feb 2014 10:37:07 -0500 http://www.writebank.com/blog/how-do-you-write-a-business.html Karen NewcombeSal DiFonzoself-publishindie publishingindependent publishingself publishingghost writinghow to write a bookbusiness books writing tipsbusiness books writing coachbusiness books writingbusiness book writinghow to write a business bookincentive compesation planscompensation planning http://www.writebank.com/blog/trends-pew-report-on-global.html <div class="article-summary"><p><br /></p><p>by Karen Newcombe </p><p>The Pew Research Center has issued a new report on attitudes about the world's aging population. <a href="http://www.pewglobal.org/files/2014/01/Pew-Research-Center-Global-Aging-Report-FINAL-January-30-20141.pdf" target="_blank">The full report</a> is a free download, …</p></div> Thu, 30 Jan 2014 16:10:53 -0500 http://www.writebank.com/blog/trends-pew-report-on-global.html TrendsPew Research CenterAttutudes about AgingKaren NewcombeBusiness writingmarketingresearch http://www.writebank.com/blog/marketing-vs-sales-part-2.html <div class="article-summary"><p>by Karen Newcombe </p><p>So the big problem with the <a href="http://www.writebank.com/blog/marketing-vs-sales-part-1.html" target="_blank">sales and marketing funnels described in Part 1</a> is that the old model is rapidly becoming obsolete. </p><p><strong>…</strong></p></div> Fri, 13 Dec 2013 11:11:55 -0500 http://www.writebank.com/blog/marketing-vs-sales-part-2.html Sales funnelmarketing funnelmarketing vs. saleshow are marketing and sales differentwhat's new in marketinghow sales is changingKaren Newcombewritingresearchmarketingbusiness writingcopywriting http://www.writebank.com/blog/marketing-vs-sales-part-1.html <div class="article-summary"><p><br /></p><p>by Karen Newcombe </p><p>For the third time in three weeks I've had a long conversation with someone about whether sales and marketing are different and, …</p></div> Wed, 04 Dec 2013 14:57:50 -0500 http://www.writebank.com/blog/marketing-vs-sales-part-1.html Sales funnelmarketing funnelmarketing vs. saleshow are marketing and sales differentwhat's new in marketinghow sales is changingKaren Newcombewritingresearchmarketingbusiness writingcopywriting http://www.writebank.com/blog/client-success-stories.html <div class="article-summary"><a href="http://constructionbusinessowner.com/marketing/marketing/december-2013boost-business-client-success-stories" target="_blank" class="first narrow left imageLink"><img src="http://www.writebank.com/_Media/dreamstime_m_3252148_med.jpeg" alt="dreamstime_m_3252148" width="343" height="229" class="graphic-container" /></a><p>by Karen Newcombe </p><p>My article  <a href="http://constructionbusinessowner.com/marketing/marketing/december-2013boost-business-client-success-stories" target="_blank"><span style="font-weight: bold;">Boost Business with Client Success Stories</span> </a>appears in the <a href="http://cahabamedia.imirus.com/Mpowered/book/vconbo13/i13/p22" target="_blank">December 2013 issue of Construction Business Owner</a>.   </p><p>I discuss …</p></div> Tue, 03 Dec 2013 10:42:51 -0500 http://www.writebank.com/blog/client-success-stories.html http://www.writebank.com/blog/turning-good-translations.html <div class="article-summary"><p><br /></p><p>by Karen Newcombe </p><p>Everyone has seen the photos  that get passed around the Internet as jokes – bad translations in signs and instruction manuals …</p></div> Mon, 18 Nov 2013 13:47:10 -0500 http://www.writebank.com/blog/turning-good-translations.html http://www.writebank.com/blog/trends-global-trends-2030al.html <div class="article-summary"><p><br /></p><a href="http://www.dni.gov/index.php/about/organization/national-intelligence-council-global-trends" target="_blank" class="first narrow left imageLink"><img src="http://www.writebank.com/_Media/globaltrends2030_med.png" alt="GlobalTrends2030" width="253" height="326" class="graphic-container" /></a><p>by Karen Newcombe </p><p>There are many organizations out there producing great reports that are invaluable for those preparing to engage in a strategic …</p></div> Tue, 15 Oct 2013 13:43:50 -0400 http://www.writebank.com/blog/trends-global-trends-2030al.html